Fake Reviews Being Submitted By Lenders

Unfortunately, it has come to our attention that one lender has submitted at least 1 fake review to Readies.co.uk. The sole reason this website exists is to give consumers a place where they can read legitimate, honest reviews written by other genuine consumers.  If we allow lenders to fraudulently write their own reviews, then Readies.co.uk may as well not exist.

This review has been submitted for Guarantor My Loan:

The Evidence


This review was submitting using the personal email of Robert Udy, who is the CEO of Match The Cash Ltd.  GuarantorMyLoan.co.uk is operated by this company.

When we contacted Robert Udy about this, he admitted submitting the review himself.

The Crime

Under the Consumer Protection from Unfair Trading Regulations 2008, “falsely representing oneself as a consumer” (in the context of promoting a product to consumers) is deemed to be an unfair commercial practice. This amounts to a criminal offence, the maximum penalty of which is 2 years imprisonment and/or an unlimited fine. (source)

Our Stance on Self Awarded Reviews

We will not accept these type of reviews on Readies.co.uk, ever.  Even ignoring the fact that it is illegal to submit a review like the one in question here, our main concern is that we need users to be able to trust what they read.  A completely fraudulent “I borrowed money from this lender and they were just awesome” from the CEO himself, is not helpful to our users in any way.

The Penalty

We monitor email addresses. We monitor IP addresses. We monitor names.  If anyone fraudulently submits reviews for a company they are linked to, we reserve the right to edit the individual reviews, and/or the overall ratings for the lender in question.  Guarantor My Loan have now had their rating dropped to 0.5 out of 5.

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