Why You Need a Business Plan for Your Startup

When it comes to launching a new business, there are a lot of different things that you’ll need to consider, from how you’re going to source your funding, to what kind of customer you’re going to target. While it’s tempting to jump into action as quickly as possible, and start seeking out clients, you need to ensure you’re properly prepared first.

A business plan might not be the most exciting thing you create when you’re designing the ideal company – but it is something that you’ll definitely need to keep you on the right track. Your business plan doesn’t just help to guide you in the right direction when you’re not sure where to go next with your company, it also gives you the information you need to ensure that your organisation continues to run smoothly. Here are just some of the reasons that you should definitely spend some time on a business plan.

1. It Tests the Feasibility of your Idea

First, writing a business plan is one of the best ways to determine whether your business plan is actually feasible. In other words, it’s your chance to really explore the possibilities of your new company and figure out for yourself whether it’s likely to make you money. If working through your plan shows you that your business idea isn’t going to work, then this will save you a lot of time and money in the long-term.

When you’re building your business plan, you’ll have plenty of time to track down a potential customer base. You’ll also have an opportunity to examine your competition and see how much demand there is for your product or service in your chosen market. The more you know about these things, the greater the likelihood that your company will succeed. Although you might prefer to simply go out and test your company to see if it’s going to work, taking that route could expose you to a lot of loss, and potentially huge debts in the long-term.

2. It Helps with Securing Funding

Most of us don’t have the money required to launch a business just sitting around in our bank accounts. Even if you’re only creating a small company, where you do most of the work from home, you’re still going to need some funding to get you started. If you plan on appealing to investors or going to the bank for a loan to help you begin, then you’re going to need your business plan.

A business plan shows lenders of business loans and other investors that you know exactly what you’re going to do to make your venture successful. You can use your plan to show your investors how your company is going to be profitable, and how much they could potentially make in terms of a return on their investment. Business plans show that you’re reliable, trustworthy, and professional – the kind of person that all lenders are more likely to take seriously. When you don’t have a lot of other proof ensuring that your business is going to thrive, a plan is crucial.

3. It Guides You in the Right Direction

Finally, a business plan doesn’t just tell you what to do when you first decide to start your business. This crucial document will also be essential in helping you to figure out where you should go next with your ideas. Viable businesses are constantly changing and growing. Being able to look back at your business plan and consider your goals will ensure that you’re always moving in the right direction.

You can also use your business plan for an insight into how much money you always need to be earning to make ends meet. This will ensure that if you decide to make any changes to your business structure, or embrace new opportunities, you’re still earning enough cash to keep the lights on. Reviewing your business plan will help you set new goals and stick to your existing ones. Additionally, you can use it to get an insight into how far you’ve come over the years and what you have accomplished. This can be particularly useful during difficult periods of business when you might not be sure if your company is still working.

Write your Business Plan

Designing a business plan might be time consuming, but it’s a crucial part of ensuring that you make the right investment for your future. If your company doesn’t have a business plan, there’s no compass helping to direct you towards the best choices for your venture.

Paul graduated in 2001 with a degree in Finance. Since then he has gone on to work for several of the UK's most well-known financial institutions.

An avid blogger and a huge football fan, Paul is here to guide you through the ins and outs of personal finance and perhaps save you some money in the process!

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